About Us

Nestled in the heart of Mayfair

Crown London is located at 27-28 Curzon Street, in the heart of Mayfair, a landmark site in London. Conveniently positioned close to both Hyde Park and Green Park, near the famous Saville Row and Bond Street shopping areas, just a few blocks from Buckingham Palace we offer members an exclusive gaming and dining experience in the centre of our history rich and vibrant city.

Staff on site ensure that you are catered to for both your gaming and dining experiences. We warmly welcome you to discover our world of luxury. We look forward to hosting you when you are next in London.


The heritage of Aspinalls

As you pat the head of the iconic brass elephant at the red Front Door and move into reception, you will be  stepping into a place seeped in history. John Aspinall’s idiosyncratic nature is still reflected in the décor of specific locales within the club. His passion for premium gaming is just as important today as it was in the 1960s.


The White Elephant Club

Located at 28 Curzon Street, the White Elephant Club was a private dining restaurant & bar, frequented by Hollywood stars, It girls and high society, renouned as 'the' place to be seen in the 70’s and 80’s established by the renowned and respected actor and socialite Leslie Linder. 

John Aspinall acquired the premises from his friend Antonio Mancini the current owner. He re-developed 27 & 28 Curzon Street into the Aspinalls Club, later becoming Crown London Aspinalls. The brass elephant still welcomes members at the front door and is a nod to the premises history and John Aspinall’s passion for conservation. Very few enter the premises without first rubbing the elephants head for good luck.



The late John Aspinall was a charismatic and influential figure, renowned within the London gaming establishment. He was instrumental in the passing of the Betting and Gaming Act of 1960 that opened the door for legalised casinos and a founding member of the Claremont set.

For the next three decades, Aspinalls’ name became synonymous with premium gaming and exclusivity.


Crown Resorts

In 2011, Aspinalls joined the global Crown Resorts group. The liaison with Crown Resorts brings an international dimension to the Aspinalls name.

World-class entertainment resorts of Melbourne, Sydney and Perth have combined with the refined elegance of a London Private Members Club. Where our members and their guests will always be treated to a personalised welcome; part of the exclusive charm of Crown London. From our immaculate interior to the distinct and distinguished art, all elements designed to ensure your experience will exceed expectations.  



The Crown Group

Crown Resorts